Compal
Details
Date: 14.04.20
Client: Compal
Digital Signage
This exciting digital brand activation project involved an Instagram hashtag catcher and a 3x2meter led panel for a client in music festival. I designed and coded the animated frame for the hashtag instagram wall and integrated it with hashtag catcher service + coordinated the promotional team sell the hashtag to event goers.
Any time an event goer posted an Instagram(non private account) picture with the client’s hashtag, their image would be displayed in the led panel. Thanks to great team work, the hashtag wall was a success —> it ran from 15H00 Until 03H00 with no hiccups.
This was an innovative solution in the events industry in Mozambique. The hashtag campaign allowed the client to increase reach and drive traffic to their products. By posting content with hashtags relevant to client’s brand, the event goers were introduced to the product ,and participates were turned into brand ambassadors.
